Beauty Tuesday with The LOOKBAG
The Beauty industry is getting a makeover with the newest high-end beauty sample kit called The Look Bag, that’s being customized by none other than Celebrity beauty expert and the “Eyebrow King” to some of Hollywood’s finest, Damone Roberts
The basic concept of The Look Bag:
For only $10 a month, Damone tailors each LOOKBAG for THELOOKBAG.COM subscribers in an attractive, hand-packaged box of five deluxe, re-sealable beauty samples from established brands to prestigious foreign products such as O.N.E Skincare, Rain Cosmetics, Kim Vo and Yarok hair care delivered to your doorstep. This makes it easy for the beauty obsessed to test drive the latest and greatest beauty samples on the market: if the subscriber likes what they try and wishes to purchase the full-size product, they can do so at a 20% discount at THELOOKBAG.COM.
THELOOKBAG aims to take beauty to another level by letting members choose between a monthly, quarterly or yearly subscription plan. Subscribers will fill out a brief beauty Q&A so each product in their bag is specifically customized to fit their needs. THELOOKBAG is then shipped out free to members within the first two weeks of every month.
We recently had the opportunity to interview Damone Roberts about his newest beauty venture in The Look Bag.
SS: What exactly is The Look Bag?
DR: I’m so excited to be apart of this project, so what it is, is a $10 membership fee and it’s a multi-subscription and what I’m doing is literally going through all these beauty products that I’m exposed to, from my celebrities to my clients and everything in these great stores all over from Beverly Hills to New York. There are just so many products out there and it can really be overwhelming for anyone to walk into a beauty department or drug store trying to go through these things, purchase what you think will be best for you, and then once you get them home and realize they aren’t right or don’t work the way you though, they just end up collecting dust in your makeup drawer and you ended up losing out on money for a product you didn’t like. So with The Look Bag you get 5 deluxe samples of beauty products to try out and see if you like before purchasing. So if you decide you do end up liking the product, you didn’t spend tons of money on it and you can actually go to the website (www.thelookbag.com) and purchase the products you liked at a discounted price, which is really great for everyone.
Another really cool thing is that the samples aren’t just a one time use thing, these are resealable and reusable pouches that will last 2-3 weeks. So you really get to see and use the product and test it to exactly get a feel if it’s something that will benefit you. You’re not wasting your money and again you don’t have to try to go out to a store or fit it into your busy schedule to go out and find this product somewhere, you just log on to the site and order it and you’re even getting a discount for doing it that way.
SS: This really sounds exciting, what kind of products are going to be filled in the bags?
DR: Everything beauty related, hair, skin and makeup products are all being delivered right to your door step.
SS: What kind of woman do you really think will benefit from this?
DR: Truth of the matter is, there is so much going on in the world and woman are on the go constantly. They are lawyers, doctors, mothers, wives, just really anything and everything so realistically it’s hard for any woman to spend that time at the beauty counter so we’re putting this together for every woman from the one’s who are beauty obsessed and looking for new products to the one’s who are trying to find what fit them and their personalities best. We want to make the beauty experience easier for the woman on the go, and that’s pretty much every woman.
SS: You aren’t just randomly picking through these new products either, you’re testing them before they get chosen for the bag?
DR: Oh definitely, I’m taking it head on going through these products, talking to my girls and my team and finding out what they like, what they don’t like. We’re really getting a balanced outlook on the products so we’re only packaging the best. I mean we get 5 for the bag out of thousands of products so we’re confident that we’re really making conscious decisions on what we send out to people.
SS: This really is a new concept for getting the best beauty products out to people
DR: Oh for sure, it was Founded by E! Entertainment creator Alan Mruvka so we all know this is something thats going to be huge and when he approached me about being a part of it I couldn’t say no, it’s really brilliant.
SS: Will people get to know what’s coming in their bag before hand?
DR: I’m actually going to start tweeting what we’re putting in the bags so you can get a peak into it before hand. Myself and The Look bag both have twitter accounts: @TheLookBag and @DamoneRoberts and both on facebook too so I encourage everyone who really wants to stay on top of what’s coming next to connect with us on there.
SS: Thanks so much Damone, we’re beyond excited to see where The Look Bag takes the industry
DR: Thank you so much, I am equally as excited because this is a really revolutionizing concept.
Blessings,
Candace L. Orlandi
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